SOURCE: The Consumer Goods Forum
PARIS, November 29, 2022 /3BL Media/ - The in-store and digital collaborative initiative “Le Lundi C’est Veggie” “Mondays are Veggie” led through The Consumer Goods Forum’s Collaboration for Healthier Lives Coalition of Action (CHL) by Co-Chairs Carrefour and Danone with the engagement of Barilla, Bel, Bonduelle, Fleury Michon, Happyvore, Labeyrie, Nutrition Santé, Savencia and Unilever has won the prestigious SIRIUS Award in Sustainable Collaboration for encouraging the consumption of healthier and more sustainable recipes. This award which was held in Paris, 24th November 2022, showcases the importance of collaboration between key stakeholders which is vital to driving dietary change.
Developed in collaboration with consumers, the in-store activations included promotional offers and multi-brand recipes to inspire behavioural change and nudge consumers towards flexitarian diets. Key figures from the pilot project published by Carrefour in June 2022 include:
- 189% sales increase from in-store activities.
- 1.7 million people reached with the ‘Healthy Bundles’ digital communication.
Building on the learnings from our evaluation partners KPMG and Catalina is key for the initiative to continue to evolve and impact at scale. In today’s cost of living crisis, manufacturers and retailers need to continue to collaborate, engage and learn from pilot projects that suit the local community health needs, helping to keep products affordable and healthier without compromising on taste. In this way, the CHL France team has been continuously collaborating in moving consumers and restaurateurs towards healthier and more sustainable diets.
Pauline Guillaume, CSR Project Manager, Carrefour said, “For Carrefour, collaboration with our partners is key to promote healthier and flexitarian diets, in this case with vegetarian recipes, and ensure the food transition will affect all plates."
Thomas Kyriaco, CSR Client Director, Danone: “Bringing health through food to as many people and in the most sustainable way as possible is our mission at Danone. This can only be achieved through relentless and concrete initiatives and collaborations.”
To learn more about the results of the “Le Lundi C’est Veggie” programme click here.
Tweet me: .@CGF_Health Lundi C'est Veggie initiative has won the 2022 SIRIUS Prize in #SustainableCollaboration, co-led by @CarrefourGroup and @Danone with nine other food manufacturers - https://bit.ly/3VsQ9mq #healthierlives #sustainablediets
KEYWORDS: healthier lives, sustainable diets, SIRUS Awards, The Consumer Goods Forum