Sustainability is more than just a buzzword — it’s something brands need to embrace if they want to get new customers and keep existing ones coming back. Yotpo’s State of Brand Loyalty 2022 survey showed that 84% of consumers are more inclined to be loyal to a brand that shares their values, and that number is even higher for gen Z shoppers, at more than 90%.
We recently held an #AskMeAnything session with amazing women from sustainable eCommerce brands in Australia on LinkedIn Live, and they had a lot to say about communicating your brand values, making your business more sustainable, and their favorite eco-friendly brands and products. Our guests were Hannah Udina, Agency Partnerships at Shopify Plus, Julie Mathers, Founder of Flora & Fauna, and Priscilla Hajiantoni, Founder of Bangn Body.
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