
Sustainability is more than just a buzzword — it’s something brands need to embrace if they want to get new customers and keep existing ones coming back. Yotpo’s State of Brand Loyalty 2022 survey showed that 84% of consumers are more inclined to be loyal to a brand that shares their values, and that number is even higher for gen Z shoppers, at more than 90%.
We recently held an #AskMeAnything session with amazing women from sustainable eCommerce brands in Australia on LinkedIn Live, and they had a lot to say about communicating your brand values, making your business more sustainable, and their favorite eco-friendly brands and products. Our guests were Hannah Udina, Agency Partnerships at Shopify Plus, Julie Mathers, Founder of Flora & Fauna, and Priscilla Hajiantoni, Founder of Bangn Body.
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EcoVadis is a purpose-driven company whose mission is to provide the world's most trusted business sustainability ratings. Businesses of all sizes rely on EcoVadis’ expert intelligence and evidence-based ratings to manage risk and compliance, drive decarbonization, and improve the sustainability performance of their business and value chain. Its AI-powered risk mapping, actionable scorecards, benchmarks, carbon action tools, and insights guide a resilience and improvement journey for environmental, social and ethical practices across 200 industry categories and 175 countries.
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