JD Williams today launches a new sustainable clothing brand as part of its commitment to responsible sourcing.
JD Williams, part of home shopping business N Brown Group, says its new Anise women’s clothing collection is designed to enable its customers to buy more sustainable garments. N Brown Group has a commitment to ensuring all of its own-brand products are responsibly sourced by 2030. So far, it says 30% of those products have sustainable properties, and by 2022 it aims to source 50% of cotton from more sustainable sources, such as recycled, organic or from the Better Cotton initiative.
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