Where plastics fail in biodegradability and recyclability, some companies are turning to paper packaging, which doesn’t entirely get brands out of the woods of meeting sustainability goals.
Paper packaging, including cardboard, has been a part of cosmetics packaging for a long time as boxes and wrapping, but sustainability goals have been pushing companies to innovate and use paper and cardboard more prominently.
Packaging suppliers are expanded from the days of boxes to create paper tubes, bottles and other containers.
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