Rent the Runway campaign targets fast fashion

January 13, 2022 EcoVadis ‏‏‎


Rental fashion firm Rent the Runway (RTR) has launched a ‘Fast Fashion Free’ campaign to encourage consumers to donate “unwearable” garments.

The company has teamed up with Green Tree Textiles Recycling, which will recycle the stock collected into insulation for new buildings.

Rent the Runway says it planned the campaign’s launch to coincide with the new year as this is a time “when they [consumers] are already reassessing lifestyles on the whole”. 


Read the full article at: www.ecotextile.com

Read more...

About the Author

EcoVadis ‏‏‎

EcoVadis is the world’s most trusted provider of business sustainability ratings, intelligence and collaborative performance improvement tools for global supply chains. Backed by a powerful technology platform and a global team of domain experts, EcoVadis’ easy-to-use and actionable sustainability scorecards provide detailed insight into environmental, social and ethical risks across 200+ purchasing categories and 160+ countries.

Follow on Twitter Follow on Linkedin Visit Website More Content by EcoVadis ‏‏‎
Previous Article
Achieving supply-chain resiliency amid disruption 
Achieving supply-chain resiliency amid disruption 

While current headlines about product shortages and empty shelves have highlighted the importance of the su...

Next Article
Manufacturing and Compliance Leaders Join Forces to Launch Traceability Solutions
Manufacturing and Compliance Leaders Join Forces to Launch Traceability Solutions

Décor and retraced aim to aid fashion's biggest players to build transparent supply chains.The partnership ...