Countering the trend for more packaging is the desire for more sustainable measures, especially as climate change becomes of greater concern to consumers.
A 2020 survey by the IBM Institute for Business Value in association with the National Retail Federation found that 57 percent of consumers are willing to change their purchasing habits to reduce negative environmental impacts.
Further, products marketed as sustainable have expanded more than seven times faster than other items, according to a 2020 report from the New York University Stern Center for Sustainable Business.
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