Before cotton crops can become a pair of jeans, they pass through numerous hands. And historically, this complex chain of custody has been challenging to track.
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“Transparency in cotton supply chains is long overdue and necessary basis for ethical supply chain management, environmental sustainability or circularity,” said Lukas Pünder, co-founder and CEO of blockchain platform Retraced. “Often, cotton from up to 1,000 farmers from different continents is mixed in one single pair of jeans. And little is known about who, where and what happens.”
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