Australian cotton traceability and sustainability

February 22, 2021 EcoVadis ‏‏‎

Over the past 10 years, the natural fibre market has seen a marked improvement in the demand for sustainably produced fibres. This is becoming more critical as legislation forces companies to report on the source of their raw materials and the conditions under which their product is produced.

Commercial business decisions are being heavily influenced by consumer sentiment conveyed through social media. It would be nice to think retailers make decisions in order to do the right and ethical thing, but businesses are changing their behaviour because negative behaviour can be easily identified and Tweeted, Insta'ed, WhatsApped.

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About the Author

EcoVadis ‏‏‎

EcoVadis is the world’s most trusted provider of business sustainability ratings, intelligence and collaborative performance improvement tools for global supply chains. Backed by a powerful technology platform and a global team of domain experts, EcoVadis’ easy-to-use and actionable sustainability scorecards provide detailed insight into environmental, social and ethical risks across 200+ purchasing categories and 160+ countries.

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