Over the past 10 years, the natural fibre market has seen a marked improvement in the demand for sustainably produced fibres. This is becoming more critical as legislation forces companies to report on the source of their raw materials and the conditions under which their product is produced.
Commercial business decisions are being heavily influenced by consumer sentiment conveyed through social media. It would be nice to think retailers make decisions in order to do the right and ethical thing, but businesses are changing their behaviour because negative behaviour can be easily identified and Tweeted, Insta'ed, WhatsApped.
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EcoVadis is a purpose-driven company whose mission is to provide the world's most trusted business sustainability ratings. Businesses of all sizes rely on EcoVadis’ expert intelligence and evidence-based ratings to manage risk and compliance, drive decarbonization, and improve the sustainability performance of their business and value chain. Its AI-powered risk mapping, actionable scorecards, benchmarks, carbon action tools, and insights guide a resilience and improvement journey for environmental, social and ethical practices across 200 industry categories and 175 countries.
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