Chipotle has launched a sustainability and transparency tool for consumers — the latest effort from foodservice providers and food retailers to appeal to environmentally-focused consumers.
The retailer describes its new Real Foodprint tool as a sustainability impact tracker that compares average values for each of Chipotle's 53 real ingredients to their conventional counterparts against five (5) key metrics:
- Less carbon in the atmosphere (measured in grams).
- Gallons of water saved.
- Improved Soil Health (measured in square feet).
- Organic Land Supported (measured in square feet).
- Antibiotics Avoided (measured in milligrams)
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