To create a truly circular economy, the world must overcome a number of different barriers. Consumers have become used to convenience and this means that we now use 20 times more plastic than we did 50 years ago.
Our research shows that the majority (67%) of people want to buy more products that do not use single-use plastic packaging. Furthermore, over half (54%) said that they will try and stop buying products which use single-use plastic packaging completely over the next three years.
Significantly, more than half (52%) are prepared to pay more for environmentally friendly packaging. This is extremely good news for the planet.
We also need to tackle the business and regulatory environment which doesn’t always support sustainable behaviour among companies and consumers.
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