Consumers Willing to Pay More for Sustainable Shopping Options

January 22, 2022 EcoVadis EN


Consumers are willing to spend more for sustainable brands, but that a significant gap exists between retailers and customers as to what consumers want and what’s actually being delivered, according to new data released by First Insight and the Baker Retailing Center at the Wharton School of the University of Pennsylvania.

“This report clearly demonstrates that retailers are leaving money on the table. Brands and retailers must listen to the voice of the customer on issues as critical as sustainability. Consumers want more than performative measures from retailers and brands when it comes to ESG priorities, which will only become more important as Gen Z grows in influence,” says Greg Petro, CEO of First Insight.


Read the full article at: www.sdcexec.com

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EcoVadis EN

EcoVadis is a purpose-driven company whose mission is to provide the world's most trusted business sustainability ratings. Businesses of all sizes rely on EcoVadis’ expert intelligence and evidence-based ratings to manage risk and compliance, drive decarbonization, and improve the sustainability performance of their business and value chain. Its AI-powered risk mapping, actionable scorecards, benchmarks, carbon action tools, and insights guide a resilience and improvement journey for environmental, social and ethical practices across 200 industry categories and 175 countries.

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