A new report that evaluated the initiatives, approach, challenges and actions organizations are taking to improve their CSR performance found that CSR is no longer a “trade-off” but is now considered good for business.
The Seize the CSR Opportunity study, from Forrester Consulting and commissioned by Ivalua, reveals that, while the top benefits realized are qualitative — such as improved supplier relationships and brand image — 69% said their organizations realized increased sales as a result of CSR initiatives.
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