Ethical fashion is confusing — even shoppers with good intentions get overwhelmed

November 27, 2020 EcoVadis ‏‏‎


Our recent research examined the impact modern slavery laws have had on consumer awareness about ethical fashion, as part of a larger project on modern slavery.

We surveyed over a hundred participants, conducting additional interviews with 22 of them via Zoom during July and August 2020. They told us that although they felt well informed about the broader issues, they struggled with knowing what was truly ethical or sustainable at the point of purchasing an item.

Our work coincides with research, released by Oxfam today, showing big Australian fashion brands entrench worker inequality and poverty — especially for women — with unethical businesses practices.


About the Author

EcoVadis ‏‏‎

EcoVadis is the world’s most trusted provider of business sustainability ratings, intelligence and collaborative performance improvement tools for global supply chains. Backed by a powerful technology platform and a global team of domain experts, EcoVadis’ easy-to-use and actionable sustainability scorecards provide detailed insight into environmental, social and ethical risks across 200+ purchasing categories and 160+ countries.

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