The 2020 GlobeScan-Ethical Markets “Beyond GDP” survey finds that an average of 72% of people across 11 countries would prefer to broaden GDP to incorporate these additional data.
The 2020 GlobeScan-Ethical Markets “Beyond GDP” survey repeats questions asked in 2007, 2009, and 2013 polls in Australia, Brazil, Canada, China, France, Germany, India, Kenya, Russia, the UK and the US. The general public (n=1,000 in each country) were again asked to choose between continuing to base their country’s GDP on money, or to add statistics on health, education and the environment. Overall, an average of 72 percent of respondents prefer broadening GDP with such additional data.
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