A consumer report shared by Affirm found that 76 percent of consumers say it is important that the fashion item they purchase is sustainable. As consumers demand more social responsibility, transparent communication is becoming more mainstream. Even brands that do not put transparency at the centre of their messaging still need to consider an approach.
Nearly 20 percent of executives surveyed for The State of Fashion 2020 said radical transparency ranked among the top three themes impacting their business last year.
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