Pernod Ricard-owned coffee liqueur brand Kahlúa has launched a new programme with an aim to source 100% of its coffee sustainably by 2022. The brand’s first sustainable development initiative will address the environmental, social and economic impact coffee farming has as it strives to “bring positive change to the lives of Mexican coffee farmers and their families”.
The UN’s Sustainable Development Goals (SDGs), SDG 15 is committed to protecting, restoring and promoting “sustainable use of terrestrial ecosystems, sustainably managed forests, combating desertification reversing land degradation and halting biodiversity loss” by 2030. Coffee is already the most widely traded tropical agricultural commodity, and demand for it is rising in places such as China and India that have traditionally favored tea. This rising demand could encourage expansion of coffee production into new areas, leading to more deforestation. Coffee will, in turn, suffer from the effects of climate change, as will the communities that depend on the other services that those forests provide.
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