Nestlé, through its largest coffee brand Nescafe, has outlined new plans to improve coffee farmers’ livelihoods and support them to adopt regenerative agriculture, backed with a commitment of CHF1bn.
Called Nescafe Plan 2030, the strategy has been created in recognition of the systemic socioeconomic challenges facing coffee-growing communities and the coffee supply chain’s exposure to climate risks. The Inter-American Development bank is forecasting that, by 2050, there will be up to 50% less land suitable for growing coffee than there is today, due to climate change.
The Plan sets an ambition for one-fifth of the coffee sourced by Nescafe to come from farms implementing regenerative practices by 2025, rising to 50% by 2030. Farmers in seven key regions, which collectively account for 90% of the business’s coffee sourcing, will be supported to implement changes: Brazil, Vietnam, Mexico, Colombia, Côte d’Ivoire, Indonesia and Honduras.
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