Big Plastic (and Big Oil) have a five-decade lead and massive economies of scale that will take a little longer to match in terms of costs and simplicity. But working with the right partners and openness to shaking up the status quo is paying off for brands willing to put their principles and profits on equal footing.
Beauty and personal care brands know that their customers are looking for more than just a potion for great looks, fewer wrinkles and luxurious locks — they also want to immerse themselves with brands that align with their values. Beauty products are costly items used daily, so the desire to feel good about looking good is natural.
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