PENNY rolls out QR code food tracking to appeal to eco-conscious customers

September 17, 2019 EcoVadis FR


PENNY, owned by the REWE Group, is adding QR code food tracking labels to some of its store products to provide its customers with easy access to information regarding the foods’ origins. It will start with the traceability of its pineapples and organic bananas.


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EcoVadis opère une plateforme mondiale d’évaluation et de mutualisation des performances RSE utilisée par plus de 55 000 entreprises de toutes tailles dans 155 pays. EcoVadis combine un système d’information et un réseau d’experts pour mettre à disposition de ses clients acheteurs et fournisseurs des notations simples, fiables et comparables couvrant 198 catégories d’achat et 21 indicateurs (des « émissions de CO2 » au « travail des enfants »

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