Shiseido unveils See, Say, Do sustainability initiative

October 6, 2022 EcoVadis EN

THE WHAT? Shiseido has developed a new sustainability initiative, named the See, Say, Do Project. The project falls under the J-beauty giant’s Empathy CSR pillar and will boast a dedicated website that explores the concept of unconscious beauty bias (UBB).

THE DETAILS The website’s content will share the realities of UBB made apparent in the global survey while also allowing users to deepen their understanding through group discussions recognizing UBB in daily life and general discussions contemplating the care that can be taken against UBB.

THE WHY? Shiseido said its goal is to ‘build a society where all people can respect one another’s diverse values and strive to be the vibrant, beautiful individuals they should be’.


Read the full article at: www.globalcosmeticsnews.com

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EcoVadis EN

EcoVadis is a purpose-driven company whose mission is to provide the world's most trusted business sustainability ratings. Businesses of all sizes rely on EcoVadis’ expert intelligence and evidence-based ratings to manage risk and compliance, drive decarbonization, and improve the sustainability performance of their business and value chain. Its AI-powered risk mapping, actionable scorecards, benchmarks, carbon action tools, and insights guide a resilience and improvement journey for environmental, social and ethical practices across 200 industry categories and 175 countries.

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