A leading fashion retailer website has launched a new feature to help customers shop consciously online. The Iconic has introduced 'Considered', which is a new environmentally-friendly service that allows shoppers to seamlessly shop ethical sustainable fashion. The game-changing initiative aims to make shopping easier for customers to make conscious purchasing decisions. Using The Iconic's five 'Sustainability Credentials' categories, customers can filter and find products, allowing them to shop by their personal sustainability values. The categories include animal friendly, community engagement, eco-production, fair production and sustainable materials.
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