End-to-end traceability is coming to be viewed as central to advancing food safety, quality and sustainability. Transparency is also an increasingly important tool to build trust. We look at how this is impacting the supply chain.
Transparency is ever more important to consumers. According to FMI research, in partnership with Label Insight, in 2019 75% of consumers said they would switch to a brand that provides more in-depth product information - beyond what’s provided on the label. That’s up from 39% of consumers in 2016 who said the same.
“End-to-end traceability is now the key enabler of trust, transparency and sustainability,” noted Mike Jamieson, President of CPG at Schneider Electric.
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