Charlie and Dan Betts are brothers on a mission: to improve responsible sourcing in the jewellery sector, by changing the mining industry. Through their Single Mine Origin brand, the two Britons aim to provide a mass-market service that addresses the traceability of gold.
They brought that ambition a step closer when they signed up the multinational group Endeavour Mining as SMO’s first partner. But there is much more to do: in November, a Human Rights Watch report focused on 15 leading jewellers concluded that most were “not able to trace their gold and diamonds to the mines of origin”.
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