Unilever North America is picking up the pace on recycled content use through several new initiatives. The company wants to reach 50% recycled content in their plastic packaging by the end of 2019. This week Unilever North America president Amanda Sourry shared the target of having 50% of the plastic used in packaging come from post-consumer recycled content this year. The commitment reduces virgin plastic in packaging, lowers greenhouse gas emissions, and creates an end-market for recycled packaging in North America, the company says. Globally, Unilever seeks to have 25% recycled content on average in packaging by 2025.
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