Being opaque isn’t always a bad thing. Leggings, red wine, bedroom curtains — the less we see through, the better. But that’s definitely not the case when it comes to the food we eat. In today’s culture, transparency is everything.
Don’t think so? Stop and take a look around the next time you’re in the grocery store. You’ll probably notice a lot of shoppers inspecting product labels, scanning them for allergens, ingredients, claims, and countries of origin. They might even be looking to see how a product was farmed or manufactured.
That’s because now more than ever, consumers demand transparency, especially with food. They want to know where it’s coming from, the ingredients involved in its production, and whether it was grown, raised, or produced using the most ethical practices possible.
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