Yokohama Rubber has launched a new procurement policy aimed at sourcing rubber more sustainably, amid concerns around deforestation in southern Asia where it is farmed. The policy outlines the company’s commitments on how it will source natural rubber, the basis for the production of Yokohama’s tyres, without causing deforestation or harming biodiversity. It states that Yokohama will work to conserve areas of forest with high conservation value, as defined by monitoring group High Conservation Value Resource Network, and commits to not engaging in cultivation, development or slash-and-burn farming of peatland areas.