Sylvain Guyoton (SG) – Even if the diagnosis is clear and daunting, we need to stress that we may actually have reached a positive inflexion point. In August 2019, 180 of the top US CEOs who are members of the Business Roundtable declared that shareholders interest cannot be the sole purpose of a corporation. They agreed that investing in people, protecting the environment, and being fair with suppliers necessitates commitment. Furthermore, the Financial Times recently asked the question, “Does capitalism need saving from itself?” And the Dean of INSEAD, Ilian Mihov, stated that “it’s time to rethink capitalism” otherwise we will be facing enormous challenges. According to John Elkington’s new book, Green Swans, a profound market shift may be emerging. Even though we are still very much at the stage where principles are proclaimed and there are lots of unknowns, in a few years we may look back at today and say that this was the year something started to move in the right direction.
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