Paul Polman, former CEO of Unilever and author of Net Positive, elaborated this theme in his keynote address, stressing that a sustainability strategy in any business has to “start with purpose”, for “if the purpose is strong enough, your courage is strong enough”. In this regard, Polman argued it essential that sustainability targets be integrated holistically throughout companies’ strategies and organizational structures in order to generate maximal impact: “You have to make sustainability the cornerstone of your corporate strategy; it cannot be an add on that is run by a CSR department; it has to be the core of your strategy.”
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