Purpose in Practice: Driving Commercial Growth Through Ethical Supply Chains [World Tour 2026 UK]

Authentic sustainability is no longer a corporate side project—it is a core commercial driver. In this opening keynote, Imran Rasul, Chief Commercial Officer at Co-op, shares how aligning commercial strategy with purpose-led sourcing creates resilient, ethical value chains. Discover how Co-op embeds sustainability into day-to-day commercial decisions, navigates market volatility, and turns responsible sourcing into a true competitive advantage.