According to the report, those respondents who were ‘extremely’ or ‘very’ inclined to reply were ‘early adopters’ of next-generation materials, and members of this group were all prepared to spend at least the same amount for these materials as opposed to conventional ones.
According to the analysis, petrochemical-based synthetics and conventional items made from animal byproducts like leather, wool, down, silk, and fur are not as sustainable as next-generation materials.
These environmentally friendly items are created without the use of animals or their byproducts utilising a variety of cutting-edge processes and materials, including recycled textiles, plant-based fibres, algae, mycelium, agricultural waste, programmed microorganisms, and grown animal cells.
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