Current page: How social media is helping make the switch to sustainability

June 15, 2023 EcoVadis EN


Unilever has partnered with one of the world’s leading behavioural science institutions to research the role social media content plays in encouraging people to make sustainable choices.

Working with the Behavioural Insights Team (BIT) and a group of nine influential creators from TikTok and Instagram, Dove and Hellmann’s commissioned 30 pieces of inspiring social content about sustainability. These were then tested by BIT to measure their impact on consumers.

Our study’s findings show that social media ranks as one of the most influential sources for information on sustainability, and that influencer content can make people change their behaviour for the better.



Read the full article at: www.unilever.com

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About the Author

EcoVadis EN

EcoVadis is a purpose-driven company dedicated to embedding sustainability intelligence into every business decision worldwide. We offer a full range of solutions including IQ-Plus Risk & Compliance Management, EcoVadis Ratings, and Carbon Action Module for Scope 3 Decarbonization. Key features like 360/Live News Monitoring, Academy E-learning and Corrective action plans help companies comply with ESG regulations, reduce GHG emissions, and improve the sustainability performance of their business and value chain across 250 industries in 185 countries.

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