Unilever has partnered with one of the world’s leading behavioural science institutions to research the role social media content plays in encouraging people to make sustainable choices.
Working with the Behavioural Insights Team (BIT) and a group of nine influential creators from TikTok and Instagram, Dove and Hellmann’s commissioned 30 pieces of inspiring social content about sustainability. These were then tested by BIT to measure their impact on consumers.
Our study’s findings show that social media ranks as one of the most influential sources for information on sustainability, and that influencer content can make people change their behaviour for the better.
Read the full article at: www.unilever.com
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