Mars, Cargill back WWF sustainable fisheries initiative

May 5, 2023 EcoVadis ‏‏‎


et-food giant Mars and agri-food heavyweight Cargill are backing a new scheme set up by the WWF, aimed at making fisheries more sustainable.

The World Wildlife Fund (WWF) and Finance Earth (FE) project is targeting $100m in fisheries improvement by 2030.

Walmart and club store chain Costco are also backing the initiative.

Estimates suggest more than a third of global fish stocks are overexploited and a further 60% are fished at their maximum limit.

The goal of the scheme announced today (26 April) is to reverse the decline and to scale global fisheries improvements toward “nature-positive outcomes for healthier marine ecosystems, thriving fishing communities, and a sustainable blue economy”.

Finance Earth, an investment advisor and fund manager specialising in social and environmental financing models, will establish and manage the Fisheries Improvement Fund (FIF).


Read the full article at: www.just-food.com

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