et-food giant Mars and agri-food heavyweight Cargill are backing a new scheme set up by the WWF, aimed at making fisheries more sustainable.
The World Wildlife Fund (WWF) and Finance Earth (FE) project is targeting $100m in fisheries improvement by 2030.
Walmart and club store chain Costco are also backing the initiative.
Estimates suggest more than a third of global fish stocks are overexploited and a further 60% are fished at their maximum limit.
The goal of the scheme announced today (26 April) is to reverse the decline and to scale global fisheries improvements toward “nature-positive outcomes for healthier marine ecosystems, thriving fishing communities, and a sustainable blue economy”.
Finance Earth, an investment advisor and fund manager specialising in social and environmental financing models, will establish and manage the Fisheries Improvement Fund (FIF).
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