
New research has revealed that going green is a growing priority among today’s private rented sector tenants, making it a key trend among landlords looking to keep their competitive edge.
The rise in interest in sustainability has also coincided with surging energy bills, which are a major consideration among tenants – particularly those on lower incomes or who are trying to save up a deposit to buy their own home. Paying a premium for an energy efficient home can therefore be worth it when weighing up the savings on utilities.
According to Handelsbanken’s Property Investor Report 2025, which surveys landlords and property investors across the UK, a huge 92% of investors find that tenants are willing to pay more for greener homes (as well as commercial premises for respondents with commercial properties).
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