The vast majority of consumer fashion is stuck in a linear model with most used clothes perceived as having no value and being disposed of at an ever-increasing frequency. If the consumer attitude towards clothes purchasing changes sufficiently, it could encourage a huge shift in the fashion industry which would flow back through the supply chain and drive a step change towards putting the circular economy at the heart of the fashion industry’s approach.
Consumers using their purchasing power to demand progressive change and circular models that look to increase quality, reusability, recyclability, and recycled content, can drive greater awareness, understanding and transparency.
Building trust and collaboration throughout the supply chain will be necessary to meet the tough challenges presented by this complex sector and progress towards a more socio-economic and environmentally conscious fashion industry.
Read the full article at: www.circularonline.co.uk
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