‘Consumers want to buy from brands who share their values’: Euromonitor on global trends within the food industry

February 5, 2021 EcoVadis EN


Shoppers are expected to take social and environmental issues more seriously, rewarding businesses that use their profits for good post-pandemic, according to Euromonitor International’s latest report identifying the top 10 global consumer trends of 2021​.
Brands that ‘rebuild a greener and more equitable world’ could gain not only a competitive advantage but also ‘the necessary social licence, or trust of society, to operate’, the report says.

The market researcher expects more businesses will reposition from a pure-profit strategy to join the purpose-driven movement this year, a move it claims will improve ‘business resilience, brand reputation and financial value’.



Read the full article at: www.foodnavigator.com

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EcoVadis EN

EcoVadis is a purpose-driven company whose mission is to provide the world's most trusted business sustainability ratings. Businesses of all sizes rely on EcoVadis’ expert intelligence and evidence-based ratings to manage risk and compliance, drive decarbonization, and improve the sustainability performance of their business and value chain. Its AI-powered risk mapping, actionable scorecards, benchmarks, carbon action tools, and insights guide a resilience and improvement journey for environmental, social and ethical practices across 200 industry categories and 175 countries.

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