Along with a hook to go climate-neutral, peer-to-peer resale marketplace Depop is, more or less, cutting ties with conventional fashion.
This and more was revealed in the company’s two-year sustainability plan released Thursday, envisioning “a new fashion system” based on commitments across governance, planet, people and platform. As with many businesses, Depop based its strategy on the United Nations Sustainable Development Goals, but unlike other sustainability reports, Depop’s report is brief and pointed.
“Fashion traditionally uses a top-down system — but that doesn’t fit today’s needs any more,” Maria Raga, chief executive officer of Depop, told WWD. “Not from a style perspective, not from an industry perspective and definitely not from an environmental perspective. So when we say ‘a new fashion system,’ what we mean is a way of making, selling, buying and experiencing fashion. One with space for many voices that’s kinder to people and kinder to the planet. Depop offers that space as a tech platform that’s easy to use, and even more so now with our sustainability plan.”
Read the full article at: wwd.com
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