The European Commission’s Farm to Fork (F2F) Strategy, unveiled in May 2020, aims to engage all players along the supply chain – from, as the name suggests, farm-to-fork.
In an effort to improve human and planetary health, the Commission has set a host of actions directed at the agricultural sector. These include reduction targets for chemical and hazardous pesticides, and fertilisers, as well as improved animal welfare.
On the fork side of things, targets will be set to reduce food loss and waste, and plans are underway to bring in a mandatory and harmonised front-of-pack (FOP) labelling scheme.
Is this enough to ensure consumers are onboard with the strategy? Because as MEPs argued at a European Food Forum (EFF) event last week, much of the success of the F2F lies in consumers’ hands.
Read the full article at: www.foodnavigator.com
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