For apparel brands that don’t know where to begin tackling sustainability, starting small can be a great way to build out a more eco-friendly supply chain.
As brands prioritize using more sustainable raw materials, adopting circularity initiatives or setting science-based targets, they often overlook labeling as an area for quick improvement.
And while sustainable labels may be a cost-effective means to reduce waste, developing these labels also reflects a deeper, more holistic commitment to brand sustainability goals, according to Jimmy Christopher, group sustainability officer at apparel labeling and packaging solutions provider ITL Group.
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