As sustainable business practices become more and more important to consumers, and as big corporations proclaim their commitment to sustainability, independent natural retailers point out that they've been leading in this area all along.
Their tendency to focus on organic products, local sourcing and minimizing waste has been core to their business strategies for decades, and they have often built customer followings based on those principles.
"We have held these values near and dear for 29 years," said Steven Rosenberg, founder and chief eating officer, Liberty Heights Fresh in Salt Lake City. "This isn't anything new to us. We feel we should all do our best to use less of the Earth's resources, whether it be water, clean air, healthy soil, less electricity, and certainly less carbon-emitting energy."
Likewise, Eli Lesser-Goldsmith, CEO of Healthy Living Market & Café in South Burlington, Vt., said his company prides itself on its nearly four decades of environmentally conscious positioning.
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