An increasing number of tourists are looking for sustainable travel experiences. More than 70% of travellers indicate they would make more effort to travel sustainably in the coming year. This is up 10% from 2021. (Source: booking.com, Sustainable Travel Report, 2022).
The national strategy for the visitor economy, THRIVE 2030, recognises the importance of sustainability to the long-term growth and resilience of Australian tourism.
Tourism Ministers from the 21 Asia-Pacific Economic Cooperation (APEC) member economies, including Australia, agreed to and released the “Policy Recommendations for Tourism of the Future: Regenerative Tourism”. This set of policy recommendations covers concrete actions for member economies to consider. Gathered under the theme of APEC 2022 “Open. Connect. Balance.”, they envision the future of tourism as inclusive and sustainable.
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