A little over a week after a United Nations panel issued a stark report on the rapid pace of climate change, one of the world's most influential wine companies, California-based Jackson Family Wines, announced a 10-year plan to help fight climate change and pursue other broad environmental and social responsibility goals. It's one of the more ambitious efforts ever by a wine producer to help the environment.
By making a public commitment, backed by educational outreach, the company aims to inspire other wine businesses to follow suit and adopt more climate-friendly and sustainable practices. "We're calling it the decade of action," said Jackson Family Wines CEO Rick Tigner, noting that the company had a team of 100 employees and external stakeholders develop specific, measurable goals. "If we can lead by example and get other wineries to join in this conversation and be collaborative, this decade of action will get off to a good start."
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