Firms implementing circular economy principles are outperforming rivals in terms of cost savings and revenues, according to research.
A survey by consultancy Kearney found circular “leaders” reported a 5% or more improvement in core KPIs as a result of switching to circular products and business models.
Kearney said the survey, involving 150 companies across the world, identified 34% who were leaders in the circular economy. In this group, 32% reported revenue increases, 38% reported cost savings benefits, 50% reported improvement in customer loyalty metrics and 70% an improvement in brand recognition.
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