Morrama recently developed a more sustainable packaging range for restaurant chain wagamama. The new packaging will be implemented across the delivery and takeaway operations, replacing over eight million plastic packaging items.
Approached by wagamama in 2021, the design team was challenged to rethink the restaurant's takeaway packaging to meet the brand's ambitious sustainability goals. Drawing inspiration from the circular economy strategy and with advice from external recycling and packaging experts, the innovation agency first defined the driving principles behind wagamama's packaging redesign: Reduce: wagamama will no longer rely on up to 330 tonnes of virgin plastic every year for its delivery packaging operations; Recycle: wagamama is the first in the industry to use materials made from 70% recycled content; Improve: Morrama worked with both wagamama guests and the design team to improve the overall experience from 'bowl to soul.'
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