UK retailer Morrisons has launched paper packaging for its own-brand toilet and kitchen rolls in its effort to cut plastic use and increase the use of recyclable packaging.
The paper packaging used in the products is responsibly sourced, FSC certified and 100% recyclable to allow customers to put it into their kerbside collections.
The toilet paper and kitchen sheets are also made with 100% recycled paper, the retailer noted.
Leanne Jarrett, household buyer at Morrisons, said, “Millions of toilet paper and kitchen rolls are bought every day in the UK. So if we can remove plastic entirely from these products - and if all customers bought these alternatives - we could save nine tonnes of plastic from being used a year.
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