Nestlé has today launched an interactive video platform Beneath the Surface, which 'allows viewers to directly experience some of the challenges that the company faces in sourcing palm oil.'
Nestlé said that the video was also created to raise awareness among consumers about the complex sustainability issues within the palm oil supply chain.
The complexity of the palm oil supply chain is displayed through a series of decisions that viewers are asked to make in order to ensure a transparent and sustainable palm oil supply chain on the global scale, the company explained.
“The Beneath the Surface platform enables users to take a peek at some of the dilemmas Nestlé and many other organisations face with palm oil every day," Dr Emma Keller, head of Sustainability, Nestlé UK & Ireland, said.
"We hope that by having more open conversations about the complexity of sourcing ingredients such as palm oil, people can understand the issues and make better informed decisions when choosing products." she added.
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