The Turkish denim manufacturer is responding to the industry-wide call for better traceability by mapping out its supply chain—literally. It recently bowed the Denim Route, a supplier map detailing the places where it sources cotton, dyestuff, chemicals and various fibers. It currently lives on the Orta Blu digital platform and allows users to hover over a category and identify the country of origin.
But it’s much more than a flashy illustration. The Denim Route serves as the foundation for a traceable supply chain and closely aligns with Orta’s larger transparency pledge that “Orta is always open.”
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