With deforestation being critically linked to unsustainable practices across palm oil production, Unilever is leveraging smartphone-enabled crowdsourcing to broaden its oversight of this hot commodity’s supply chain in Indonesia.
The FMCG giant is recruiting mill workers and suppliers to provide photos and information about collection points and ramps – collection points where fresh palm fruit from different smallholder oil palm producers are collected, purchased and subsequently sold to the mills – via the digital crowdsourcing platform Premise.
Contributors are taught, through Premise’s platform, how to collect insights in a way that respects people and property laws in line with Indonesia’s regulations.
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