Prada just released its first-ever fine jewelry line with a sustainable approach.
The debut collection, dubbed Eternal Gold, features 48 designs crafted entirely from 100-percent certified recycled gold. The campaign images, which star award-winning poet and activist Amanda Gorman, show a snake-shaped wrapping bracelet, chain necklaces with heart pendants and ribbon chokers are part of the offering. Gorman wears a pair of earrings shaped like the brand’s signature triangle motif. The collection is exclusively available in Prada stores, and 10 of designs are only available on a made-to-order basis.
Prada revealed plans for this project nearly two years ago at the group’s Capital Market Day in November 2021. Since then, the Italian fashion label has formed a skilled team of artisans to work line, including Timothy Iwata, Prada’s jewelry director and former global innovation officer at Cartier. The designs leaned heavily on the vision of Miuccia Prada, the brand’s co-CEO and co-creative director.
Read the full article at: robbreport.com
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