Farmers are being inundated with opportunities and news surrounding climate-smart agriculture, and there are opportunities there. But there's also a challenge. The complexity of agriculture and its interaction with the climate makes measuring actions more challenging. One public-private program aimed at tackling this data challenge is AgMission.
"The ag community and industry sector are all working in the area, creating sustainability goals and working to reduce greenhouse gas emissions," says Sally Rockey, executive director of the Foundation for Food and Agriculture Research (FFAR). "They're working from company sourcing to new science in the area and other efforts. How can we bring the whole community together and accelerate what they're doing?"
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