Rubberway, a mobile app developed by leading tire manufacturer Michelin in 2017, later joined also by Continental AG, which we discussed a couple of years ago here, has since been named the winner of the Journey to Automation (J2A) Awards in the Supply Chain category by the European Rubber Journal. The app, which provides natural rubber buyers with an upstream supply chain risk mapping service, was recognized for the advancement in the field of automation and digital transformation in the tire industry.
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